Brand Refresh

Project Summary

A well-established construction company with over 30 years in business sought to modernize its brand identity to better connect with its ideal audience. While the company had built a strong reputation in the industry, its existing branding no longer reflected its growth, expertise, and forward-thinking approach. The goal was to create a refreshed identity that retained the company’s legacy while appealing to new opportunities in the market.

Solution

The Branding Den developed a revitalized brand identity that positioned the company as an industry leader while maintaining its heritage. A key element of the redesign was the creation of a new logo, featuring an arrow symbol that represents growth, innovation, and forward momentum—values that align with the company's strategic vision. The typography selection was equally intentional; a bold and strong font was chosen to reflect the expertise and reliability the company has built over decades.

Beyond the logo, we crafted a comprehensive brand style guide to ensure consistency across all marketing channels. This guide established clear guidelines for logo usage, typography, color palettes, and other visual elements to maintain a cohesive and professional appearance.

Creative Delivered

• Logo & Brand Identity – A refreshed visual identity designed to communicate trust, expertise, and innovation.

• Brand Style Guidebook – A detailed guide to maintain consistency across digital and print materials.

• Email Campaigns – Strategically crafted email designs and messaging to engage existing clients and attract new business.

• Ongoing Branding & Collateral Needs – Continuous design support for business cards, brochures, signage, and digital assets to ensure the brand remains cohesive across all touchpoints.

This strategic brand refresh has positioned the company for continued growth, reinforcing its reputation while appealing to a broader audience in an evolving industry.