Franchise Design

Experts in Franchise Branding

With an extensive background in franchising, The Branding Den brings unparalleled expertise to brand design at both the franchisor and franchisee levels. Abbie holds a CFE (Certified Franchise Executive) Certification and possesses a profound understanding of the intricacies of franchise organizations.

Throughout her career, Abbie has excelled in roles such as Graphic Designer, Senior Graphic Designer, and Creative Director for a prominent franchise brand in the home services industry. This diverse experience has honed her ability to create cohesive and impactful brand identities that resonate across all franchise tiers.

At The Branding Den, we continue to leverage this deep franchise knowledge by collaborating with both franchise headquarters and individual franchisees on ongoing collateral and brand development projects. Our comprehensive approach ensures that every element of the brand, from overarching strategies to localized adaptations, is meticulously crafted to drive success and cohesion within the franchise network.

What people are saying

“Abbie is one of my favorite people, we met while she worked at CertaPro Painters. She's had a lot on her plate - vendors, staff, franchisees, but she always made you feel special and that your request mattered to her. I think she is by far the most professional, timely, and caring person at CertaPro. Abbie listens to your vision and has a way of extracting exactly what's in your head to help you make it happen. Smart, energetic, eager, incredibly easy to like, and passionate, Abbie is a great team player. She’s unique extremely creative and meticulous about careful attention to detail so the result of the overriding strategy delivers, and even exceeds, the expectations.I highly recommend working with Abbie in any of your upcoming projects!”

— CV