Logo and Website Refresh
Project Summary
An acupuncture brand sought to establish a more professional identity after initially creating a DIY logo. While the original logo reflected the founder’s vision, it lacked the refinement and cohesion needed to resonate with the brand’s target audience. The goal was to create a polished, sophisticated brand identity that remained true to the owner’s personality while elevating the business’s credibility. In addition to refining the visual identity, the project also included designing a fully functional, user-friendly website to better serve clients and showcase the brand’s holistic wellness approach.
Solution
The Branding Den began by analyzing the existing logo and identifying areas for improvement. While the initial concept captured the essence of the brand, it needed adjustments in legibility, balance, and design refinement to ensure it was both professional and timeless. We reworked the logo to be more feminine and organic, incorporating natural elements that reflect the brand’s focus on wellness, healing, and holistic care. The typography was updated to be elegant yet clear, ensuring it remains readable across various applications, from business cards to digital platforms.
The color palette was thoughtfully selected to represent the owner’s personality and passion for wellness. Soft, earthy tones were used to create a sense of calm and healing, aligning with the brand’s acupuncture and holistic health services. These colors not only reinforced the company’s values but also helped establish an inviting and trustworthy presence in the industry.
With the logo and branding in place, we turned our focus to the website design. The goal was to create a website that was both visually stunning and highly functional. Built on WordPress, the site features a clean, modern layout that enhances the user experience. The design incorporates soft, flowing lines and natural imagery, reinforcing the holistic nature of the brand. Thoughtful calls-to-action were strategically placed throughout the site, guiding visitors to book appointments, learn about services, and explore wellness resources.
The website was also optimized for mobile responsiveness and SEO, ensuring it performs well across devices and is easily discoverable by potential clients searching for acupuncture and holistic health services online. Additionally, we implemented a blog section where the brand could share wellness tips, acupuncture benefits, and other valuable content to further establish authority in the industry.
Beyond the logo and website, we provided a Brand Styles Guidebook, outlining the visual identity, typography, color codes, and logo usage guidelines. This ensures that the brand maintains consistency across all marketing materials, from social media graphics to printed brochures.
Creative Delivered:
Logo Design – A refined, feminine, and organic logo that aligns with the brand’s mission.
Brand Styles Guidebook – Comprehensive branding guidelines for consistency.
Website Design (WordPress) – A modern, user-friendly site optimized for mobile and SEO.
With this new professional branding and website, the acupuncture practice now has a strong, cohesive identity that attracts the right audience, builds trust, and enhances the overall client experience.
