Project Summary: To develop a new identity to showcase the "future" of work from a HR/Tech client. Identity should be people-centric and focused on the workplace and technology.

Solution: The Branding Den created a refreshed, modern identity that resonates much deeper with the audience and community of 500k+ people. We revamped the logo to have a new modern font, feminine color palette, and a new favicon/identity symbol. The "TC" symbol was built in a circle with a human-shaped "t" symbol that is lending a hand (showcasing support and humanizing an element within the logo). Given this client lives in the digital space only, we were able to explore a gradient logo (showcasing a futuristic approach to color focused on technology). 

Creative Delivered: Logo, Brand Styles Guidebook, Overall Creative Direction, Website Design (Adobe XD + Wordpress), Social Media Templates, Email Campaigns and going branding/collateral needs.