Abbie’s Design Studio Refresh!
Abbie's journey from her first freelance client in 2011 to launching Abbie's Design Studio is very inspiring. Transitioning from a full-time in-house position to full-time freelancing can be intimidating, but with a strong network and reputation, it served Abbie well during her transition.
Here’s the backstory. Our very first freelance client asked us to design a wedding invitation. It was different from her typical work in her 9-5 corporate gig and with a love for paper and fonts, it was easy to bring a bride’s vision to life.
In March 2020, Abbie was laid off from the pandemic. This was an opportunity to focus on her freelance work and re-energize herself for the next phase of her career. Abbie’s phone kept ringing from previous clients, colleagues and friends to make a logo, build an email campaign, design sales collateral - and the list goes on. It was easy to keep the existing business name, Abbie’s Design Studio since her energy needed to be spent on her client work, vs working in her business.
Working in your business and on your business are two very different things. As business grew, Abbie knew she needed to make a shift in her overall brand positioning, messaging, identity and ultimately her business name. In December of 2023, after several branding workshops, the name “The Branding Den” was born.
With a passion for strategic vision, The Branding Den works closely with our clients to ensure our visual designs reflects your brand in the way that you see it. Our graphic design solutions will capture, inspire and motivate your customers. Whether it’s an individual logo, printed marketing materials, or social media content, every project receives the full team’s undivided attention and enthusiasm. We do more than what it takes, so your business stands out in an increasingly competitive marketplace.
When you're ready for a strategic partner to transform your vision into captivating concepts that tell your brand story, join us in the den.
Our mission: Delivering high-quality solutions through human-centered
connection.
Our Vision: Where strategy, thought leadership, and creativity intersect.
Brand Promise: Crafting brands to thrive